Our previous articles have helped you create a competent CV and influential LinkedIn page. Now it's time to sort out LinkedIn summary (hereinafter - the summary).

A resume is an ideal opportunity to highlight your career path, achievements, and what makes you successful at work. This information is of interest to both recruiters and employers.

Below we share with you the points that we prioritize in Magnus Careers when compiling a LinkedIn summary for our clients.

1. Target your readers

To write an effective summary, first target your readers correctly. Recruiters, for example, are looking for talented candidates, potential clients are interested in your experience and knowledge, while others are simply looking for new professional connections. Understand who the summary is for.

If you were talking to your colleagues, recruiters or your clients, how would you describe yourself, what would you like them to know about you, what is the main thing you would like them to talk about: your skills, achievements, etc.? Do not start writing your resume until you have the answers to these questions.

2. Set your goal

First of all, you can define the purpose of your summary. Ask yourself what your goal is. Are you trying to be noticed by employers or do you want to attract new customers for your company?

Understanding the overall purpose of the summary will help you decide what to focus on.

3. List your competitive advantages

Competitive advantages and achievements should be mentioned in the work experience section, but the summary is also a great place to present them in a unified, generalized way.

Can tell readers a little about your work style, which will help show your strengths and make your LinkedIn page more personal.

4. Include previous experience and current position

As this is a professional summary, it may include an overview of past experience (just a couple of points) in addition to a brief description of your current employment.

5. What can you suggest?

Ask yourself why anyone would want to work with you, what can you offer them, given your skills and abilities?
It is very effective to talk here about the successes achieved. A LinkedIn summary can be considered a short CV in which past success can be an effective key to selling your professional skills.

6. Be brief

It is unlikely that someone will be patient enough to read long paragraphs about you. People spend an average of 15 seconds reading the summary, so you should be able to capture the interest of the desired reader in 15 seconds. So be brief but meaningful and interesting.

7. Write, edit, rewrite

When writing the summary, divide it into several parts. First of all, highlight the three important points that you will definitely want to mention about yourself. Your best qualities, your most powerful professional achievements. Then reflect on what sets you apart from other professionals in the field. You can say this in one or two words. Finally, talk about your personality. What can people know about you?

After all this, put the parts written separately and put them aside. The next day, read again with "fresh eyes", make corrections, rewrite.

8. Ask for opinions

Before publishing the summary, ask your colleagues or familiar HR professionals to read and comment. You can publish after making changes.

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If you still have trouble building a summary and LinkedIn page, contact Magnus Careers. Our specialists will be happy to build a unique and impressive LinkedIn page for you.